Marketo Engage · Salesforce · 6sense
Fractional marketing operations for B2B teams that need their martech to report on pipeline — not opens and clicks.
Project engagements
Every engagement starts with what's actually happening in your instance, ends with documentation your team can run without me, and maps to a revenue outcome — not a vanity metric.
A comprehensive, health-scored audit across ten operational dimensions — with a prioritized remediation roadmap you can hand to any operator.
Turn a bloated database into a marketable, defensible one — then put guardrails in place so it stays that way.
One defensible pipeline number and a shared status taxonomy across Marketo and Salesforce — so funnel counts stay accurate at scale.
A scoring model and lead-entry flow that hands sales the right people at the right moment — and holds a measurable SLA.
Nurtures, templates, and the naming/UTM discipline that keeps every program measurable from build to booking.
A measurement system that connects email and campaigns to opportunities and pipeline — with KPIs, focus areas, and an executive readout cadence.
Done-for-you email builds — coded, personalized, render-tested, and deployed. Plus modular templates your team can reuse without breaking on send.
The plan behind the sends — lifecycle journeys, nurture logic, and a campaign calendar mapped to pipeline stages, so every email has a job.
Also available: CRM & martech stack setup — full integration builds, priced per system ($2,500–$7,500). Email production is also available as a monthly retainer.
How it works
The same sequence behind every engagement — because ABM and multi-touch attribution only work once the data underneath them is trustworthy.
Score the instance across ten dimensions and surface what's silently costing you pipeline.
Clean the database, fix deliverability, and retire the foundational risk before scaling anything.
Scoring, routing, reporting, and campaign systems — built to a spec, not to a whim.
Every process gets an SOP so the work is reproducible by anyone, not just the person who built it.
Dashboards, cadences, and training that shift the conversation from "what happened" to "why" and "next bet."
Free worksheet
The 10-Point Instance Health Self-Audit uses the same ten dimensions I score in a paid audit. Rate each one from 0 to 10, get your total and band, and see which three to fix first. No email required.
Ongoing partnership
For teams that need a marketing-ops partner on the inside — sized from focused support to a full fractional MOps lead.
GA4, Power BI / Tableau dashboards, attribution upkeep, and CRO feedback on what the numbers are telling you.
Email builds, QA, ongoing fixes, and dashboard upkeep — a reliable operator keeping the engine tuned.
Mostly done-for-you campaign build and launch, with strategy layered in as needed.
Full-stack ownership of your martech — scalable with SOPs, standing cadences, and a clear roadmap.
Self-serve · templates & playbooks
Instant-download products for teams that want the system without the engagement. Every document ships as a PDF plus an editable Word or Excel file.
Instance architecture, naming, program templates, nurture, lead scoring, and smart-campaign patterns — editable Word and Excel, plus PDF. Three editions.
Ask about this →Up to 15 standard operating procedures for marketing automation and CRM, one structure throughout — written to be executed without asking how. Three editions.
Ask about this →Metric dictionary, monthly scorecard, and an Excel pipeline dashboard — plus build specs for Tableau, Looker Studio, and Power BI. Three editions.
Ask about this →Self-paced eight-module course guide and workbook. Team edition adds templates, a facilitator kit, and a 90-day plan.
Ask about this →Resources
How I run instances, audit platforms, and sequence rebuilds. Written for operators and the leaders who hire them; client details anonymized.
The hub, the weekly rhythm, and the documentation habits that keep a marketing automation platform from quietly decaying. Adapted from my own operating notes.
Read →7 min read FrameworkSix areas to examine, what good looks like in each, and how to split findings into quick wins, medium-term fixes, and strategic work. Platform-agnostic: Marketo, HubSpot, Pardot, or Eloqua.
Read →6 min read Case studyA regional credit union inherited a Marketo instance with 356 duplicate fields, 139,000 undocumented records, and no way to attribute revenue. Here is what the first phase fixed and how the roadmap was sequenced.
Read →6 min read Case studyA staffing group with four brands, two CRMs, and a dozen tools had no single picture of how data moved. One diagram made the gaps visible and set the integration priorities.
Read →5 min read Operating systemWhat belongs on the daily check, the weekly review, the monthly audit, and the quarterly reset. Plus the five-stage lifecycle every automation should pass through.
Read →5 min read Free worksheetScore your instance on the ten dimensions used in a paid audit, get your total and band, and see what to fix first. Interactive; no email required.
Start →15 minSelected results
Anonymized outcomes from enterprise B2B engagements. Details available under NDA.
"We probably have more of an audience quality and deliverability challenge than a content challenge right now."
— CMO feedback that anchored a full demand-gen rebuild I led
Who you're working with
I'm Ashley Rosulek — a marketing operations and RevOps consultant who lives inside Marketo, Salesforce, and 6sense. I've owned martech for enterprise B2B teams chasing nine-figure pipeline goals, and the through-line is always the same: the reporting has to survive scrutiny, and the process has to outlive the person who built it.
Most engagements start with an audit because that's where the truth is. From there I stabilize the foundation, build the systems that connect campaigns to pipeline, and document everything so your team keeps the leverage after I'm gone.
Questions
Almost always with an audit. It's the fastest way to see what's actually happening in your instance, and it turns a vague "our martech feels broken" into a prioritized, health-scored roadmap. Many clients then move into a build project or a retainer from there.
Marketo Engage is home base, but I work across the connected stack — Salesforce, HubSpot, 6sense, Marketo Measure, GA4, and BI tools — and in email platforms like Constant Contact and Mailchimp. If your CRM and MAP need to speak the same language, that's exactly the kind of work I do.
Projects are best for a defined outcome (an audit, a scoring rebuild, an attribution fix). Retainers are for teams that need ongoing execution and an operator who keeps the engine tuned. Plenty of clients start with a project and continue on retainer.
Yes. My background is enterprise B2B and cybersecurity, so NDAs, access controls, and security review are standard parts of how I work.
Working systems and the documentation to run them — SOPs, metric dictionaries, dashboards, and roadmaps. The goal is for your team to keep the leverage, not to make you dependent on me.
Let's talk
Book a short intro call and I'll tell you where the fastest wins are — before you commit to anything.